Introduced in 1999, LUNA Bar was the first-ever nutrition bar made specifically for women. Co-CEOs Gary and Kit of Clif Bar & Company aimed to develop a scrumptious and nourishing bar tailored to women's tastes. These bars are an ideal on-the-go snack, crafted with organic ingredients like organic oats and formulated to cater to women's nutritional requirements, supporting them through their hectic schedules and daily lives.
